Although there is some educational information, we have to keep in mind that this is a commercial campaign for a menstrual cup. The company also has a YouTube channel, including videos in German. 

The title is similar to an explicit pornographic video and if researched on Google, can be mistaken for porn.

The campaign is only addressed to women, however, not only women use menstrual cups.

The promotional video on the website says the tutorial can be found on PornHub, as  it is explicit. It is written on the website that they do not use this platform anymore and chose to work with sexual educational platforms instead. They are available on Sex School , among others. There are 3 tutorial videos: The Quickie, The Work Out (shows how to insert it), and The Pull Out (shows how to remove it). The demonstration is made with a real vagina. The choice of the model shows a real and accessible body, for instance, pubic hair is visible. The videos are hard to charge, however.

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