Tool's Title
Don't Get Sextorted [➦]

Languages
✎ French
✎ English

Target Audience
• Teenagers

Types
• Website
• Education and/or awareness program

Duration
N/A

Conception by
Cybertip.ca for the Canadian Centre for Child Protection

Release Date and Last Update
May 2017

Description

The new campaign uses humour to connect with boys and deliver the serious message of “don’t get sextorted.” The new website offers resources for boys, educators and parents to facilitate open conversations about the issue and a link to confidential online help. Downloadable, teen-friendly sharable communication tools and the #DontGetSextorted hashtag encourages sharing of the prevention message among boys.

“Awareness is critical because you can’t avoid a threat you don’t know about,” says Lianna McDonald, Executive Director of the Canadian Centre for Child Protection. “Sextortion is based on deceiving youth and obtaining sexual images – we need to drive home the Don’t Get Sextorted message that teens don’t send one. We must break down the communication barriers around embarrassing topics for teenagers. Our campaign gives teens, parents and educators an easy ‘way-in’ to a tough conversation.”

The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.

“We’re hoping that this character will be effective in capturing the attention of boys to bring widespread attention to the issue,” adds McDonald. “We want our communications to empower boys to think twice before sending a nude. The threat of sextortion is scary enough, but having the conversation doesn’t have to be.”

*** Note that this description was written by Cybertip.ca. ***

Official Reference
Cybertip.ca. (2017). Don’t Get Sextorted, Send a Naked Mole Rat. https://dontgetsextorted.ca/#home

To Access the Tool
https://dontgetsextorted.ca/#home