Unsplash/Francisco Ven芒ncio 鈥 Picture has been edited by Les 3 sex*

Don鈥檛 Get Sextorted

8 March 2021
Elsa Villeneuve
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Tool's Title
Don't Get Sextorted聽[鉃

Languages
鉁 French
鉁 English

Target Audience
鈥 Teenagers

Types
聽Website
Education and/or awareness program

Duration
N/A

Conception by
Cybertip.ca for the Canadian Centre for Child Protection

Release Date and Last Update
May 2017

Description

The new campaign uses humour to connect with boys and deliver the serious message of 鈥渄on鈥檛 get sextorted.鈥 The new website offers resources for boys, educators and parents to facilitate open conversations about the issue and a link to confidential online help. Downloadable, teen-friendly sharable communication tools and the #DontGetSextorted hashtag encourages sharing of the prevention message among boys.

鈥淎wareness is critical because you can鈥檛 avoid a threat you don鈥檛 know about,鈥 says Lianna McDonald, Executive Director of the Canadian Centre for Child Protection. 鈥淪extortion is based on deceiving youth and obtaining sexual images 鈥 we need to drive home the Don鈥檛 Get Sextorted message that teens don鈥檛 send one. We must break down the communication barriers around embarrassing topics for teenagers. Our campaign gives teens, parents and educators an easy 鈥榳ay-in鈥 to a tough conversation.鈥

The Don鈥檛 Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy 鈥渨ay out鈥 of a potential sextortion situation.

鈥淲e鈥檙e hoping that this character will be effective in capturing the attention of boys to bring widespread attention to the issue,鈥 adds McDonald. 鈥淲e want our communications to empower boys to think twice before sending a nude. The threat of sextortion is scary enough, but having the conversation doesn鈥檛 have to be.鈥

*** Note that this description was written by Cybertip.ca. ***

Official Reference
Cybertip.ca. (2017). Don鈥檛 Get Sextorted, Send a Naked Mole Rat. https://dontgetsextorted.ca/#home

To Access the Tool
https://dontgetsextorted.ca/#home

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Clarifications by the Review Team
blackmail, sexual blackmail, threaten, sexual photo, sexual video, sexto, mole rat, victim, sexual violence, intimate partner violence

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