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Awareness Campaign "Protagoniste de ton cyberplaisir"

31 May 2021
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Over the past year, several issues have emerged from the COVID-19 pandemic: changes in sexual behaviour caused by COVID-19, scarcity of guidelines specific to sexual health, as well as an absence of popularization and appropriate dissemination of new scientific knowledge related to sexuality and COVID-19.

Faced with these findings, it is imperative to act to promote healthy sexuality during the pandemic. Thus, this project proposes to disseminate popularized scientific content and offer positive alternatives to young people between the ages of 18 to 30 to experience their sexuality safely during the pandemic, especially online. By adopting an approach that addresses potential offenders and the people who may be victims, this project aims to offer alternatives to problematic sexual behaviours.

A three-part project

This project has three phases:

  1. Participatory micro-action research combines data collection via an online questionnaire with 18 to 30-year-olds and a cross-analysis with recent scientific data;
  2. Creation and distribution of a free scalable digital booklet presenting, in a sex-positive way, alternatives to sexual behaviours that are harmful to sexual health during the pandemic;
  3. Interactive awareness campaign on social media using the data collected where the audience is invited to improve the booklet through co-constructed knowledge to collectively promote healthy sexuality.
All project details
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This project is possible thanks to Fonds de recherche du Québec.
awareness campaign, sexual health, cybersexuality, cybersex, online, virtual, remote, sext, sexting, pornography, sextorsion, camfecting, cammodel, Fonds de recherche du Québec

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