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Awareness Program • Advertising and Male Violence

Stereotypes and Gender Roles, Self Esteem and Body Image
15 May 2019
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Tool's Title
Advertising and Male Violence [➦]

Languages
✎ French
✎ English

Target Audience
• Teenagers

Types
• Education and/or awareness program
• Educational activities
• Educational workshops

Duration
5 sessions of 60 minutes 

Conception by
MediaSmarts

Release Date and Last Update
2013 (no update as of the review date)

Description
To make students aware of the ways in which male violence is used and promoted in advertising. Students will demonstrate:

  • an awareness of various violent male archetypes that are used in advertising.
  • an understanding of the effects of media violence on young men.
  • an understanding of the dominance of these violent archetypes in advertising that targets young men.
  • an understanding of their own feelings toward these archetypes.

*** Note that this description was written by MediaSmarts. ***

Official Reference
MediaSmarts. (2012). Advertising and Male Violence. Retrieved from https://mediasmarts.ca/lessonplan/advertising-and-male-violence-lesson

To Access the Tool
https://mediasmarts.ca/lessonplan/advertising-and-male-violence-lesson

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Clarifications by the Review Team
male violence, masculinity, virility, sexism, medias, male stereotypes, ideal men, body image, male representation, publicity, gender representation

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