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Tool's Title
Advertising and Male Violence [➦]Languages
✎ French
✎ EnglishTarget Audience
• TeenagersTypes
• Education and/or awareness program
• Educational activities
• Educational workshopsDuration
5 sessions of 60 minutesConception by
MediaSmartsRelease Date and Last Update
2013 (no update as of the review date)
Description
To make students aware of the ways in which male violence is used and promoted in advertising. Students will demonstrate:
- an awareness of various violent male archetypes that are used in advertising.
- an understanding of the effects of media violence on young men.
- an understanding of the dominance of these violent archetypes in advertising that targets young men.
- an understanding of their own feelings toward these archetypes.
*** Note that this description was written by MediaSmarts. ***
Official Reference
MediaSmarts. (2012). Advertising and Male Violence. Retrieved from https://mediasmarts.ca/lessonplan/advertising-and-male-violence-lesson
To Access the Tool
https://mediasmarts.ca/lessonplan/advertising-and-male-violence-lesson
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Clarifications by the Review Team
Comments