Tool's Title
Sex in Advertising [➦]

Languages
✎ French
✎ English

Target Audience
• Teenagers

Types 
• Educational activities
• Educational workshops

Duration
60 minutes

Conception by
Connie Landry, MediaSmarts

Release Date and Last Update
2012 (no update as of the review date)

Description 
To introduce students to the use and prevalence of sexuality in advertising.

- an understanding of the multiple meanings of sexuality.
- an understanding of the ways in which the media capitalizes on sex to sell a wide variety of products.
- an understanding of the value systems underlying sexualized media messages.

*** Note that this description was written by MediaSmarts. ***

Official Reference 
Landry, C. (2012). Sex in Advertising. Retrieved from https://mediasmarts.ca/lessonplan/sex-advertising-lesson

To Access the Tool
https://mediasmarts.ca/sites/default/files/pdfs/lesson-plan/Lesson_Sex_Advertising.pdf